Menturion

1. The Law of Authoritarian Style

Authoritarian leaders lead by control and fear. It’s a “my way or the highway” approach. They believe their right to leadership comes with their title. This style works in the short term because those weaker than the leader will obey. The problem is this style guarantees rebellion, and therefore falls apart in the long term.

2. The Law of Authoritative Style

Authoritative leaders lead by example, respect and trust. Their position of leadership is earned. An authoritative leader is not interested in control. An authoritative leader is clearly and simply in charge.

3. The Law of Example

Leaders know they are watched, imitated and modeled. Everything they do is an example to those they are leading, and so they think and behave accordingly.

4. The Law of Vision

“Without a vision, the people perish.”

Leaders think long term. Because they know where they are going, everything they do has a clear purpose. Their vision guides their leadership.

5. The Law of Dictators

Dictators are impostors trying to look like leaders. Dictators foster blind, fearful and dependent followers. Dictators lord their power over their followers.

6. The Law of Leaders

Genuine leaders create not disciples, but other effective leaders. This is because leaders teach, even mentor, those whom they are called to lead.

7. The Law of Listening

Leaders listen.

They have to.

Without the ability to listen, leaders are only capable of responding to what is going on inside their own heads and hearts. That’s a dangerous thing, even for the best and wisest of leaders. When listening, leaders can respond to what is going on inside the heads and hearts of those being led. An effective leader needs both sources of information.

8. The Law of Understanding

Author Stephen Covey has said it best:

“Seek first to understand, then to be understood.”

Most leaders - most people for that matter - seek first to be understood.

“If only I could get them to understand, then they would follow me.”

From that misguided notion comes tremendous effort to “make” people understand. There is an agenda, and it will be pushed. Like many other paradoxes of life, just the opposite is true. Once you seek to understand first, your chance to be understood skyrockets. So does your chance to lead.

9. The Law of You

You do not have to be the CEO of a large company to qualify for the title of leader. You can be a parent, a teacher, a sibling. Every child, every class, every group, every family needs a leader.

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Blogging is your online diary of events, thoughts or for the
business person a reserve of articles and comments directed
toward your business. That definition is just the beginning of
what blogging is becoming — it’s becoming much more.

Since Google Adsense has allowed Google Ads to occupy a place on
your blog — additional revenue, is at your disposal. “Oh”, you
say, “is that all?” No way. There are some individuals that do
not have a website, but are utilizing their blog or multiple
blogs to create an income, even testing the waters before a
website goes up, and again, creating a presence on the web. And
as for advertising for your blog — take a look at BlogSnob at
http://blogsnob.simpleads.net.

Your Blog, Your Website

For those who have a website, your blog can help you with your
SEO process. As your readership increases so will your ranking
– what is dependent on that, of course, is the quality of the
content. Content and search engines are extremely compatible as
you know — thus, your search engine ranking can take a big jump.

If you have a website, here are some ways to getting noticed:

1. A remotely maintained blog or one on your own server, place a
link on your website. This can help you to increase traffic to
your blog.

2. When you make an entry into your blog, try to make reference
to something on your website — this creates an inbound links.
In addition, I would use absolute links — which will enable you
to place a couple of keywords in the title.

3. Be keyword aware — and relevant to your website. This helps
your SEO process as well.

Blogging Accessories and Necessities

After you have written your quality content — get it out to the
masses — have it pinged by Ping-o-Matic
(http://pingomatic.com/)– again, it’s free. Pinging gets your
blog out to the masses, letting them know that you have updated
your blog and it is ready for them to read.

As your readership increases you may feel the urge to create a
blog forum — a tagboard services, which enables your readers to
interact, as if in, a forum. If you are on blogger.com they have
several free tagboards that you can use — look under “Third
Party Add-ons”, or do your own search in Google.

Will there be Misuses with Advertising?

Will there be and misuses with advertising in blogs? Yes. People
have different agendas, priorities and scruples.

You will probably see article misuse as well as, reader
frustration to advertising if it is overkill. Thus, first and
foremost, the blog must give potential readers quality content,
and as to advertising — it must be appropriate without
overkill, or your reader will just simply click the blog away.

For example: 1. If you have more advertising then content –
you’ve lost the premise of a blog. 2. And if you put links to
your own products within the body copy of another person’s
article, this, in my opinion, is changing copy, and saying that
the author endorses the product. (article misuse)

Blogging can be a positive addition to your website or even to
your first attempt to gaining a presence online. But with
everything, there is a right way and a wrong way of presenting
your product, service or views on line. Remember, to always keep
your reader in the forefront — by asking yourself — if I was
reading a blog, what would I want to see — and most
importantly, what would annoy me the most.

To conclude, blogging is beginning to grow, and its uses, are
only limited by an individual’s imagination, and of course, the
search engines rules — and I might say, individual readers
tolerances and your ethics.

The Internet has revolutionized the way companies keep direct contact with their customers and reach out to their potential markets. Now, they can cut down on the cost of printing and mailing newsletters and campaigns. Through the Internet, it is possible for one company to keep in touch with its targeted audience through email. This is called bulk emailing- sending to thousands and millions of addresses. With just a click of the mouse, companies are able to endorse their products worldwide.

To maximize this tool, companies hire bulk email service providers. These providers service companies with cost effective publications of several e-mail and newsletter campaigns, comprehensive and database management of subscribers, including real time online reporting. Companies, however, comply with the anti-spamming law. There are many legal cases filed against spammers. To prevent getting complaints and risk losing the goodwill of customers, these companies need to make sure that they are only sending out communication to people who want to receive them.

Bulk emailing, when used ethically, is the smartest way to market products and services. By playing the numbers game, it increases the chances of response greatly. Bulk emailing also allows small businesses to advertise and step up their marketing strategies without allocating a huge chunk of their budget to traditional tri-media campaigns. And bulk emailing is not confined to sending printable publications. Animated visuals, videos and audios can be emailed in bulk too- expanding the creative possibilities to connect with your target audience. What’s more, it encourages subscribers to get in touch with the sender.

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